{"id":325,"date":"2017-11-28T13:10:42","date_gmt":"2017-11-28T13:10:42","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/3-3-detectar-tendencias\/"},"modified":"2018-02-21T16:03:43","modified_gmt":"2018-02-21T16:03:43","slug":"3-3-detectar-tendencies","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/3-3-detectar-tendencies\/","title":{"rendered":"3.3. Detectar tend\u00e8ncies"},"content":{"rendered":"<p>Per descomptat, cal identificar els prescriptors (<em>trendsetters<\/em>), identificar els concentradors (<em>hubs<\/em>), les zones sensibles (<em>hotspots<\/em>) i els mitjans i les revistes difusores de tend\u00e8ncies. Per\u00f2 ens ha d&#8217;interessar una tend\u00e8ncia quan passa dels <em>trendsetters<\/em> als <em>early adopters<\/em> i d&#8217;aquests als <em>early majority<\/em>, per\u00f2 mai abans, ja que hi ha moltes probabilitats que la tend\u00e8ncia no arribi a creuar el fam\u00f3s \u00ababisme\u00bb, o que ens hi avancem, la qual cosa seria tamb\u00e9 un <a href=\"javascript:void(0);\" class=\"tooltip\" data-toggle=\"popover\" data-placement=\"bottom\" data-content=\"<b>Vegeu tamb\u00e9<\/b><br \/><br \/>Recordem la representaci\u00f3 gr\u00e0fica de Miller (2014) mostrada en la figura 3, en el subapartat 1.2.4 d'aquest m\u00f2dul.\" data-placement=\"top\" data-html=\"true\">frac\u00e0s<\/a>.<\/p>\n<p>Tamb\u00e9 podem observar les grans macrotend\u00e8ncies i les possibles contratend\u00e8ncies, com ara:<\/p>\n<div class=\"tabletitle\">Taula 1. Tend\u00e8ncies i contratend\u00e8ncies<div style=\"clear:both\"><\/div><\/div>\n<table>\n<tbody>\n<tr class=\"table-header\">\n<td width=\"288\"><strong>Tend\u00e8ncies<\/strong><\/td>\n<td width=\"288\"><strong>Contratend\u00e8ncies<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"288\">NOWism: immediatesa<\/td>\n<td width=\"288\">SLOWism: Slowfood, etc.<\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Retorn a or\u00edgens, autenticitat<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Always On: sempre connectats<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Transpar\u00e8ncia: o sentiment de&#8230;<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Ludificaci\u00f3: jugar amb tot<\/td>\n<td width=\"288\">Ocultisme<\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Consum de proximitat<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<tr>\n<td width=\"288\">Feelings On: menys racional, m\u00e9s emocional<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><em>Big data<\/em>: <em>machine learning<\/em>, etc.<\/td>\n<td width=\"288\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"tablefooter\">Font: elaboraci\u00f3 pr\u00f2pia<div style=\"clear:both\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per descomptat, cal identificar els prescriptors (trendsetters), identificar els concentradors (hubs), les zones sensibles (hotspots) i els mitjans i les revistes difusores de tend\u00e8ncies. Per\u00f2 ens ha d&#8217;interessar una tend\u00e8ncia quan passa dels trendsetters als early adopters i d&#8217;aquests als early majority, per\u00f2 mai abans, ja que hi ha moltes probabilitats que la tend\u00e8ncia no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/325"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":2,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/325\/revisions"}],"predecessor-version":[{"id":329,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/325\/revisions\/329"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/media?parent=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}