{"id":296,"date":"2017-11-28T12:38:26","date_gmt":"2017-11-28T12:38:26","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/2-2-6-hibridacion\/"},"modified":"2017-12-04T13:52:40","modified_gmt":"2017-12-04T13:52:40","slug":"2-2-6-hibridacio","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/2-2-6-hibridacio\/","title":{"rendered":"2.2.6. Hibridaci\u00f3"},"content":{"rendered":"<p>El verb<em> hibridar<\/em> significa combinar el millor d&#8217;almenys dos productes, sistemes o serveis entre els quals no hi havia una connexi\u00f3 reconeguda. Tamb\u00e9 conegut com a \u00abefecte Medici\u00bb (Johansson, 2007), es tracta de for\u00e7ar les idees per a combinar dos sectors diferents.<\/p>\n<blockquote><p>\u00abCom m\u00e9s diferents siguin les parts que es combinen, m\u00e9s oportunitats d&#8217;innovaci\u00f3 hi haur\u00e0.\u00bb<\/p><\/blockquote>\n<div class=\"blockquote-author\"><p>Johansson (2007).<\/p>\n<\/div>\n<div class=\"featured featured-grey\"><\/p>\n<h4>Exemple<\/h4>\n<p>Ho veiem di\u00e0riament: Airbnb \u00e9s la hibridaci\u00f3 d&#8217;Hotels.com i de CouchSurfing; Reebook organitza viatges d&#8217;aventura; McLaren salva vides de nens a Anglaterra amb la seva tecnologia; i Toyota crea una incubadora de baix cost amb peces d&#8217;autom\u00f2bils.<\/p>\n<p>\n<div style=\"clear:both\"><\/div><\/div>\n<p>La hibridaci\u00f3 requereix m\u00e8todes de canalitzaci\u00f3 i facilitadors per a dur-los a terme. No obstant aix\u00f2, es pot fomentar la hibridaci\u00f3 canviant actituds; fomentant que persones amb coneixement en diferents \u00e0mbits desenvolupin habilitats per a connectar idees, crear i pensar coses; explorant territoris poc comuns i molt diferents del nostre connectant-nos amb persones diverses, ja que la varietat de disciplines i de coneixements potencia la creaci\u00f3 d&#8217;idees; etc. Tamb\u00e9 es pot hibridar amb tecnologies, amb d&#8217;altres sectors, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El verb hibridar significa combinar el millor d&#8217;almenys dos productes, sistemes o serveis entre els quals no hi havia una connexi\u00f3 reconeguda. Tamb\u00e9 conegut com a \u00abefecte Medici\u00bb (Johansson, 2007), es tracta de for\u00e7ar les idees per a combinar dos sectors diferents. \u00abCom m\u00e9s diferents siguin les parts que es combinen, m\u00e9s oportunitats d&#8217;innovaci\u00f3 hi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/296"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":2,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/296\/revisions"}],"predecessor-version":[{"id":300,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/296\/revisions\/300"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/media?parent=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}