{"id":278,"date":"2017-11-28T12:29:03","date_gmt":"2017-11-28T12:29:03","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/2-2-3-extraer-atributos\/"},"modified":"2017-12-04T13:47:32","modified_gmt":"2017-12-04T13:47:32","slug":"2-2-3-extreure-atributs","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/2-2-3-extreure-atributs\/","title":{"rendered":"2.2.3. Extreure atributs"},"content":{"rendered":"<p>\u00c9s la t\u00e8cnica d&#8217;innovar en un producte, servei, o fins i tot proc\u00e9s, sobre la base de treure-li atributs, percebuts com a indispensables, en lloc d&#8217;afegir-li caracter\u00edstiques noves. Es tracta de suprimir elements indispensables. Per exemple: una sopa seca, una bici sense rodes i una porta sense frontisses.<\/p>\n<p>\u00c9s una forma molt bona de generar idees a partir d&#8217;aquest producte que ja existeix, sense aquesta capacitat t\u00edpica.<\/p>\n<div class=\"featured featured-grey\"><p>Aquesta t\u00e8cnica ha estat molt utilitzada en alta cuina, per exemple, el carpaccio sense carn d&#8217;Andoni Ad\u00fariz, la gelatina calenta de Ferran Adri\u00e0, etc.<\/p>\n<div style=\"clear:both\"><\/div><\/div>\n<p>No s&#8217;ha de confondre amb la t\u00e8cnica de l&#8217;enganyifa, que consisteix a fer que sembli una cosa i en sigui una altra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s la t\u00e8cnica d&#8217;innovar en un producte, servei, o fins i tot proc\u00e9s, sobre la base de treure-li atributs, percebuts com a indispensables, en lloc d&#8217;afegir-li caracter\u00edstiques noves. Es tracta de suprimir elements indispensables. Per exemple: una sopa seca, una bici sense rodes i una porta sense frontisses. \u00c9s una forma molt bona de generar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/278"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":1,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/278\/revisions"}],"predecessor-version":[{"id":281,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/278\/revisions\/281"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/media?parent=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}