{"id":232,"date":"2017-11-28T11:47:22","date_gmt":"2017-11-28T11:47:22","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/1-2-4-uso-de-una-creacion-existente-para-otro-fin\/"},"modified":"2018-02-21T16:00:30","modified_gmt":"2018-02-21T16:00:30","slug":"1-2-4-us-duna-creacio-que-ja-existeix-per-a-una-altra-finalitat","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/1-2-4-us-duna-creacio-que-ja-existeix-per-a-una-altra-finalitat\/","title":{"rendered":"1.2.4. \u00das d&#8217;una creaci\u00f3 que ja existeix per a una altra finalitat"},"content":{"rendered":"<p>Aquest model d\u2019innovaci\u00f3 no seria menys important, i, de fet, \u00e9s el m\u00e9s freq\u00fcent que ens trobem a causa de la facilitat de creaci\u00f3 en grups redu\u00efts, o fins i tot unitaris de persones. N\u2019estem envoltats, i petites innovacions d\u2019aquest tipus les utilitzem di\u00e0riament sense adonar-nos-en: des d\u2019un clip de papers utilitzat com a subjecta cables, fins a la c\u00e0mera del m\u00f2bil utilitzada com a esc\u00e0ner. No obstant aix\u00f2, \u00e9s veritat que les grans innovacions en aquest \u00e0mbit no acostumen a ser habituals.<\/p>\n<p>Mai no hem d\u2019oblidar que per a ser innovador cal la <a href=\"javascript:void(0);\" class=\"tooltip\" data-toggle=\"popover\" data-placement=\"bottom\" data-content=\"<b>Lectura recomanada<\/b><br \/><br \/>Everett Rogers va ser un dels precursors de la teoria de la difusi\u00f3 de la innovaci\u00f3.<br \/><br \/><b>E. Rogers<\/b> (1962). <em>Diffusion of Innovations<\/em>. Nova York: Free Press.\" data-placement=\"top\" data-html=\"true\">difusi\u00f3 en el mercat<\/a>.<\/p>\n<p>D\u2019acord amb el grau d\u2019acceptaci\u00f3 i d\u2019implantaci\u00f3 d\u2019aquesta innovaci\u00f3, es pot classificar la poblaci\u00f3. Segons el cicle de vida d\u2019adopci\u00f3 de la innovaci\u00f3, els usuaris es distingeixen en:<\/p>\n<ol>\n<li><em>Innovators<\/em> o innovadors: del 5% al 10% de persones que accepta una innovaci\u00f3 aviat.<\/li>\n<li><em>Early adopters<\/em> o primers usuaris: del 10% al 15% de persones seg\u00fcents.<\/li>\n<li><em>Early majority<\/em> o mayor\u00eda temprana: el siguiente 30 %.<\/li>\n<li><em>Late majority<\/em> o majoria primerenca: el seg\u00fcent 30%.<\/li>\n<li><em>Laggards<\/em> o ressagats: el restant 20%.<\/li>\n<\/ol>\n<p>Resulta que entre els <em>early adopters<\/em> i els <em>early majority<\/em> hi ha un salt qu\u00e0ntic (tal com s\u2019observa en la seg\u00fcent imatge), i en ell la majoria de les innovacions fracassen.<\/p>\n<figure id=\"attachment_59\" aria-describedby=\"caption-attachment-59\" style=\"width: 449px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-59 size-full\" src=\"\/wp-content\/uploads\/sites\/3\/2017\/11\/m1656_m6_003.jpg\" alt=\"\" width=\"449\" height=\"193\" \/><figcaption id=\"caption-attachment-59\" class=\"wp-caption-text\">Figura 3. <em>Innovation adoption lifecycle<\/em><br \/>Font: Miller (2014), <a href=\"http:\/\/www.postcarbon.org\/why-should-we-even-bother\/\" target=\"_blank\" rel=\"noopener\">postcarbon.org<\/a>.<\/figcaption><\/figure>\n<p>Moltes de les innovacions tecnol\u00f2giques d\u2019avui dia fracassen en la captaci\u00f3 d\u2019usuaris en no superar el que s\u2019ha anomenat \u00ababisme\u00bb. Per contra, s\u2019acostuma a acceptar que, si una innovaci\u00f3 arriba a cobrir un percentatge significatiu d&#8217;<em>early majority<\/em>, tindr\u00e0 en breu el mercat consolidat. El 90% de les empreses emergents (<em>startups<\/em>) mor en aquest abisme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest model d\u2019innovaci\u00f3 no seria menys important, i, de fet, \u00e9s el m\u00e9s freq\u00fcent que ens trobem a causa de la facilitat de creaci\u00f3 en grups redu\u00efts, o fins i tot unitaris de persones. N\u2019estem envoltats, i petites innovacions d\u2019aquest tipus les utilitzem di\u00e0riament sense adonar-nos-en: des d\u2019un clip de papers utilitzat com a subjecta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/232"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":4,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/232\/revisions"}],"predecessor-version":[{"id":382,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/pages\/232\/revisions\/382"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/in\/wp-json\/wp\/v2\/media?parent=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}