{"id":101,"date":"2017-11-28T10:02:26","date_gmt":"2017-11-28T10:02:26","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/?page_id=101"},"modified":"2017-11-28T10:08:01","modified_gmt":"2017-11-28T10:08:01","slug":"bibliografia","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/bibliografia\/","title":{"rendered":"Bibliograf\u00eda"},"content":{"rendered":"

40defiebre.com<\/strong> (s. f.). \u00ab\u00bfQu\u00e9 es el Lifetime Value o LTV?\u00bb. 40defiebre<\/em> [URL]. <https:\/\/www.40defiebre.com\/que-es\/lifetime-value-ltv\/<\/a>>.<\/p>\n

Ammon, T.<\/strong> (2013, 18 de octubre). \u00abHow to calculate the Lifetime Value of ecommerce customers\u00bb. Hubspot<\/em>. <https:\/\/blog.hubspot.com\/ecommerce\/how-to-calculate-the-lifetime-value-of-ecommerce-customers<\/a>>.<\/p>\n

BIA Kelsey<\/strong> (2012, 15 de mayo). \u00abBIA\/Kelsey forecast US. Social Media Ad Spending to Reach $9.8Billion by 2016\u00bb. BIA Kelsey<\/em>. <http:\/\/www.biakelsey.com\/Company\/Press-Releases\/120515-U.S.-Social-Media-Ad-Spending-to-Reach-%o249.8-Billion-by-2016.asp<\/a>>.<\/p>\n

Cavalcanti, J. <\/strong>(2009). Calcula el IOR. <\/em>Impact of Relationship<\/em>. <https:\/\/www.slideshare.net\/MindProject\/cmo-calcular-el-ior-impact-of-relationship<\/a>><\/p>\n

Cavalcanti, J. <\/strong>(2009). ROI en medios sociales=IOR; IOR=Impact of Relationship<\/em>. <https:\/\/www.slideshare.net\/MindProject\/roi-en-medios-sociales-ior<\/a>>.<\/p>\n

Cavalcanti, J.; Sobejano, J. <\/strong>(2011). Social Media IOR. Las relaciones como moneda de. rentabilidad<\/em>. Bubok Publishing. <https:\/\/www.bubok.es\/libros\/200984\/Social-Media-IOR–Las-Relaciones-como-Moneda-de-Rentabilidad<\/a>>.<\/p>\n

Customerlifetimevalue.co<\/strong> (s. f.). \u00abCalculating customer Lifetime Value\u00bb. Customer Lifetime Value<\/em>. <http:\/\/customerlifetimevalue.co\/<\/a>>.<\/p>\n

Google Analytics<\/strong> (s. f. a). \u00abVisi\u00f3n general de los modelos de atribuci\u00f3n\u00bb. Ayuda de Analytics<\/em>. <https:\/\/support.google.com\/analytics\/answer\/1662518?hl=es<\/a>>.<\/p>\n

Google Analytics<\/strong> (s. f. b). \u00abCreador de URLs\u00bb. Ayuda de Analytics<\/em>. <https:\/\/support.google.com\/analytics\/answer\/1033867?hl=es<\/a>>.<\/p>\n

Google Analytics<\/strong> (s. f. c). \u00abAcerca de los objetivos\u00bb. Ayuda de Analytics<\/em>. <https:\/\/support.google.com\/analytics\/answer\/1012040?hl=es<\/a>>.<\/p>\n

Jackson, D. <\/strong>(2015, 6 de julio). \u00abUltimate guide to measuring social media ROI\u00bb. Sproutsocial<\/em>. <https:\/\/sproutsocial.com\/insights\/social-media-roi-guide\/<\/a>>.<\/p>\n

Kelly, N.<\/strong> (2013). How to Measure Social Media: A step-by-step Guide to Developing and Assessing Social Media ROI<\/em>. Indian\u00e1polis: Que Publishing.<\/p>\n

Kjmes, T. <\/strong>(2015, 24 de marzo). \u00abMeasure your online ROI in six simple steps\u00bb. Dashboard Junkie<\/em>. <http:\/\/www.dashboardjunkie.com\/measure-online-roi-six-simple-steps<\/a>>.<\/p>\n

Lee, K. <\/strong>(2016, 26 de marzo). \u00abThe delightfully short guide to social media ROI\u00bb. Buffersocial<\/em>. <https:\/\/blog.bufferapp.com\/guide-calculate-social-media-roi<\/a>>.<\/p>\n

L\u00f3pez, R.<\/strong> (2015, 30 de noviembre). \u00abQu\u00e9 son los modelos de atribuci\u00f3n: por qu\u00e9 el last clic no es suficiente\u00bb. Marketing4ecommerce<\/em>. <https:\/\/marketing4ecommerce.net\/que-son-los-modelos-de-atribucion-y-por-que-el-last-clic-no-es-suficiente\/<\/a>>.<\/p>\n

Lucas, T.<\/strong> (2015, 25 de noviembre). \u00abPara qu\u00e9 sirven los modelos de atribuci\u00f3n de Google Analytics\u00bb. Con tu negocio<\/em>. <https:\/\/www.contunegocio.es\/tecnologia\/para-que-sirven-los-modelos-de-atribucion-google-analytics\/<\/a>>.<\/p>\n

Mu\u00f1oz, G.<\/strong> (2008, 11 de noviembre). \u00abLas matem\u00e1ticas no son un recorrido prudente por una autopista despejada, son un viaje a un terreno salvaje y extra\u00f1o, en el cual uno se pierde\u00bb. \u00bfD\u00f3nde est\u00e1 Avinash cuando se le necesita?<\/em> <http:\/\/dondeestaavinashcuandoselenecesita.com\/2008\/11\/las-matemticas-no-son-un-recorrido.html<\/a>>.<\/p>\n

Nicholson, S. R.<\/strong> (s. f.). \u00ab50+ Social Media Comics and cartoons for use in your presentations\u00bb. SocMedSean<\/em>. <http:\/\/www.socmedsean.com\/50-social-media-comics-and-cartoons-for-use-your-presentations\/<\/a>>.<\/p>\n

Nicholson, S. R.<\/strong> (s. f.). \u00abThe social media ROI\u00bb. SocMedSean<\/em>. <http:\/\/www.socmedsean.com\/wp-content\/uploads\/2011\/04\/social_media_roi_cartoon.gif<\/a>>.<\/p>\n

Olmo, J. <\/strong>(2013). Direcci\u00f3n de marketing en social media. Estrategia, planificaci\u00f3n, ejecuci\u00f3n y evaluaci\u00f3n<\/em>. <https:\/\/es.slideshare.net\/javiolmo\/direccion-de-marketing-sobre-redes-sociales-estrategia-planificacin-ejecucin-y-evaluacin?qid=33739cb8-92cd-4d6d-8365-71d422524a2b&v=default&b=&from_search=12<\/a>>.<\/p>\n

Patel, N. <\/strong>(2014, 27 de junio). \u00abHow to calculate the ROI if your social media campaigns\u00bb. QuickSprout<\/em>. <https:\/\/www.quicksprout.com\/2014\/06\/27\/how-to-calculate-the-roi-of-your-social-media-campaigns\/<\/a>>.<\/p>\n

Plaza, M. <\/strong>(2015, 29 de junio). \u00abROI vs IOR: definiciones y diferencias\u00bb. Aprendiz de marketing digital y ecommerce<\/em>. <http:\/\/ecommerceymarketing.es\/2015\/06\/roi-ior-definicion-diferencias-que-es\/<\/a>>.<\/p>\n

Smiciklas, M.<\/strong> (2010). \u00abSocial Media iceberg\u00bb. Intersection Consulting Ltd.<\/em> <http:\/\/www.intersectionconsulting.com\/2010\/social-media-iceberg\/<\/a>>.<\/p>\n","protected":false},"excerpt":{"rendered":"

40defiebre.com (s. f.). \u00ab\u00bfQu\u00e9 es el Lifetime Value o LTV?\u00bb. 40defiebre [URL]. <https:\/\/www.40defiebre.com\/que-es\/lifetime-value-ltv\/>. Ammon, T. (2013, 18 de octubre). \u00abHow to calculate the Lifetime Value of ecommerce customers\u00bb. Hubspot. <https:\/\/blog.hubspot.com\/ecommerce\/how-to-calculate-the-lifetime-value-of-ecommerce-customers>. BIA Kelsey (2012, 15 de mayo). \u00abBIA\/Kelsey forecast US. Social Media Ad Spending to Reach $9.8Billion by 2016\u00bb. BIA Kelsey. <http:\/\/www.biakelsey.com\/Company\/Press-Releases\/120515-U.S.-Social-Media-Ad-Spending-to-Reach-%o249.8-Billion-by-2016.asp>. Cavalcanti, J. (2009). Calcula […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/pages\/101"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":4,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/pages\/101\/revisions"}],"predecessor-version":[{"id":106,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/pages\/101\/revisions\/106"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/eval\/es\/wp-json\/wp\/v2\/media?parent=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}