{"id":199,"date":"2021-01-28T15:50:32","date_gmt":"2021-01-28T15:50:32","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/?page_id=199"},"modified":"2022-11-19T10:22:36","modified_gmt":"2022-11-19T10:22:36","slug":"3-2-5-social-media-advertiser","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/3-2-5-social-media-advertiser\/","title":{"rendered":"3.2.5. <em>Social media advertiser<\/em>"},"content":{"rendered":"<p>Si com hem dit, l&#8217;abast org\u00e0nic d&#8217;una pe\u00e7a publicada acaba al cap de poc temps de publicar-la i l&#8217;algorisme deixa de mostrar-la i d&#8217;obtenir, per aix\u00f2, interaccions, s&#8217;ha de valorar si la pe\u00e7a requereix una inversi\u00f3 econ\u00f2mica per a pagar a la plataforma perqu\u00e8 sigui visualitzada.<\/p>\n<div class=\"featured featured-blue\"><\/p>\n<p>La <strong><em>social media advertiser<\/em><\/strong> \u00e9s qui dominar\u00e0 les interf\u00edcies dels <em>social ads<\/em> amb les especificacions pr\u00f2pies de cadascun dels suports. Coneixer\u00e0 com definir les audi\u00e8ncies, com licitar i com obtenir el rendiment m\u00e9s gran possible per a aconseguir el major volum d&#8217;impressions de la pe\u00e7a o d&#8217;interaccions, depenent de quin sigui l&#8217;objectiu.<\/p>\n<p>\n<div style=\"clear:both\"><\/div><\/div>\n<p>Encara que, com hem comentat, \u00e9s molt interessant que la <em>social media manager<\/em> tingui coneixements de publicitat social, la figura de l&#8217;<em>advertiser <\/em>enriquir\u00e0 l&#8217;acci\u00f3 en aconseguir el m\u00e0xim rendiment a la quantitat invertida. Per descomptat, controlar\u00e0 per a aix\u00f2 la seva pr\u00f2pia taula de KPIs de seguiment i informar\u00e0 el seu superior dels resultats obtinguts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si com hem dit, l&#8217;abast org\u00e0nic d&#8217;una pe\u00e7a publicada acaba al cap de poc temps de publicar-la i l&#8217;algorisme deixa de mostrar-la i d&#8217;obtenir, per aix\u00f2, interaccions, s&#8217;ha de valorar si la pe\u00e7a requereix una inversi\u00f3 econ\u00f2mica per a pagar a la plataforma perqu\u00e8 sigui visualitzada. Encara que, com hem comentat, \u00e9s molt interessant que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/199"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":4,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/199\/revisions"}],"predecessor-version":[{"id":304,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/199\/revisions\/304"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/media?parent=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}