{"id":115,"date":"2017-11-24T09:53:45","date_gmt":"2017-11-24T09:53:45","guid":{"rendered":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/3-5-social-media-analyst\/"},"modified":"2022-11-19T09:50:00","modified_gmt":"2022-11-19T09:50:00","slug":"3-5-social-media-analyst","status":"publish","type":"page","link":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/3-5-social-media-analyst\/","title":{"rendered":"3.2.1. <em>Social media analyst<\/em>"},"content":{"rendered":"<p>Com el nom indica (i, de nou, segons la grand\u00e0ria de l\u2019empresa), la <em>social media analyst<\/em> \u00e9s la persona que s\u2019encarrega de registrar totes les dades i les variables assenyalades com a indicadors de les accions socials.<\/p>\n<div class=\"featured featured-blue\"><p>Per la seva alta formaci\u00f3 i la capacitat d\u2019interpretar les dades, la figura de l\u2019<strong><em>analyst<\/em>\u00a0<\/strong>permet constatar que l\u2019estrat\u00e8gia marcada per la companyia i per la <em>social media manager <\/em>\u00e9s la correcta.<\/p>\n<div style=\"clear:both\"><\/div><\/div>\n<p>A m\u00e9s, com que est\u00e0 pendent d\u2019aquestes dades, \u00e9s capa\u00e7 de cridar l\u2019atenci\u00f3 sobre determinats senyals en un plantejament de millora cont\u00ednua, la qual cosa permet a tot l\u2019equip social quantificar els resultats de les accions i, fins i tot, comparar-los amb els resultats dels competidors.<\/p>\n<p>Gr\u00e0cies a la figura de la <em>social media analyst<\/em> i a l\u2019\u00fas avan\u00e7at de les eines de control, la marca pot saber \u2013en qualsevol moment\u2013 la realitat respecte a la seva imatge, a les accions socials, als productes, a les clientes, a les competidores i, fins i tot, al sector. Una informaci\u00f3 indispensable per a monitorar, avaluar i corregir les campanyes i l\u2019estrat\u00e8gia social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com el nom indica (i, de nou, segons la grand\u00e0ria de l\u2019empresa), la social media analyst \u00e9s la persona que s\u2019encarrega de registrar totes les dades i les variables assenyalades com a indicadors de les accions socials. A m\u00e9s, com que est\u00e0 pendent d\u2019aquestes dades, \u00e9s capa\u00e7 de cridar l\u2019atenci\u00f3 sobre determinats senyals en un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/115"}],"collection":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":7,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/115\/revisions"}],"predecessor-version":[{"id":296,"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/pages\/115\/revisions\/296"}],"wp:attachment":[{"href":"http:\/\/social-media-strategy.aula.uoc.edu\/equip\/wp-json\/wp\/v2\/media?parent=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}